1. Honesty and Transparency:
    We operate with complete honesty in our performance, communications, and reporting, emphasizing avoidance of lies, fraud, and deception.
  2. Respect and Rational Conduct:
    Respecting human rights and dignity, differences, and opinions of others is our guiding principle, and we behave with rationality and politeness.
  3. Responsibility:
    Every individual in the organization accepts responsibility for their actions, decisions, and conduct, and is accountable for the results.
  4. Quality Assurance and Excellence:
    We always strive to adhere to quality standards and excellence in providing services and products.
  5. Privacy Protection:
    We safeguard the privacy and confidential information of clients and colleagues and avoid unauthorized disclosure.
  6. Support for Justice and Fairness:
    We ensure justice and impartiality in organizational decision-making and interactions, avoiding any discriminatory behavior.
  7. Environmental Preservation:
    We are committed to protecting the environment and minimizing negative impacts in all activities, believing in sustainable development.
  8. Skill Development and Education:
    By continuous education and updating knowledge, we consistently pursue personal and organizational development.